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Writing for Online Media: Headline Writing

in Online Media Articles tagged


A snappy first line can persuade the reader to buy what you’re selling

Scumbag MillionairesThe first thing anyone sees when they read an article is the headline. A good one can persuade the reader to carry on reading the article, while a bad one can turn someone away from a perfectly good piece of writing. Here are a few tips to help you improve your headline writing and get that crucial first sentence right.

Keep it simple

The last thing a reader wants to do when scanning a story is try to work out what the article is actually about. There are a couple of things you can do to make their experience as quick and painless as possible, getting the subject of your piece across in the process:

  • Keep your headlines under 10 words or 60 characters long.
  • Don’t be too vague – be clear and concise.
  • Try to get across what your story is about in the headline.

Know your audience

Tailor your headline to suit the audience that you are writing for. Don’t be afraid to make the headline a question if your readers are seeking your advice, or even a list such as “5 ways to improve your blog”. Do’s and Don’ts are also acceptable. A good headline often appeals to your reader’s emotions and persuades them that reading your article is something that will benefit them. Here are a few more examples of good, positive headlines:

“Turn Your Passion for Marketing into a Successful Business”

“Train Your Staff to Improve Their Output”

So if you want to find out more about how to write for digital media – we run regular public courses or we can always come to you. Just call 01444 412056 to find out more.


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