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Competitor analysis

Who are your competitors and how powerful are they?

Competitive pressures are everywhere, whether its full frontal attack, by stealth or having stronger bargaining positions. Let us help you shed light on these (sometimes) dark forces.

Business strategy development lesson with LizIf you’ve become aware that you’re losing out to competitors or you are trying to launch a new service or product, you need to know who you’re up against. Insightful competitor analysis and research is a key part of any smart business strategy development. Envoca can audit and analyse your competitors giving you an impartial assessment of your offering in the marketplace. We’ve helped companies by:

  • Undertaking Mystery Shopping
  • Auditing competitor’s website functionality, usability and customer journeys
  • Supplying full competitor audits including financials and business ownership
  • Conducting surveys with customers and non-customers to determine reasons for purchase (from you and competitors)
  • Facilitating focus groups and interviews with prospective customers (who are currently buying elsewhere)
  • Recommending market positioning and alternative competitive propositions

So if you need to know more about your competitors and business strategy development, call us on 01444 412056 to talk about conducting insightful competitor audits and matching your competition.


Testimonials

Envoca
I have engaged Liz for training sessions on multiple occasions since 2005 and I will not hesitate to use her again in the future or recommending her to others. Liz is very good at understanding the training needs and in providing the most suitable course.

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