How to inspire innovation and creativity to achieve great customer experience
About the programme
Do you need to inspire collaborators to work together to improve the customer experience? Do you need to generate new ideas to deliver more value to customers? Whether you’re from a business, a non-profit organisation or a charity, turning client insights into innovation will help you deliver a great experience.
Envoca’s ‘Collaborative Customer Experience Design’ masterclass will help you understand the mindset, tools and techniques you need to creatively bring collaborators on board and work together to find new ways to improve the customer experience. You’ll apply some key design thinking-based tools and techniques to onboard collaborators, design workshops that deliver and inspire ongoing collaboration – whether you’re working together in the room or virtually.
Who will benefit
Marketing managers, content managers, customer service managers, fund-raisers, service and operations managers, business development managers, business owners and those with responsibility for ensuring that clients, service-users or supporters are receiving the value and benefit from you throughout their lifetime. Suitable for commercial, charity, not-for-profit and public sectors.
The training will take place via Zoom and you will also use an online collaboration tool to help define your content plan, and define simple tests. To make the most of the online learning, we recommend you work at a desktop/laptop in a space where you are comfortable to interact, participate and ask questions. You will need a stable internet connection and you may prefer to use a headset. In addition, we will send you a little taster of the software we use for the online collaboration along with some helpful resources and reading.
Part 1 – half day
- How to inspire collaborators into action
- Principles of creative workshops
- Behavioural insights of creative collaboration
- Designing sessions for creativity and collaboration before you get in the ‘room’
Part 2 – half day
- Running creative sessions – your way
- Tools and activities for beginnings, middles and ends
- Working with and around kinks in the road
- Artifacts for holding knowledge
- Closing and designing your onward journey