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HR Digital Media Group, Brighton, July 11

in All Posts, Events tagged


Dream JobThe HR Digital Media Group was established by martin searle solicitors and Madgex and is backed by Wired Sussex. It welcomes business owners, HR managers, directors and employees responsible for personnel issues who work in the digital media sector.

The next meeting on 11 July 2014 from 3.30pm-5.30pm, will be on the topic of Employer Branding. As it’s the last meeting before the summer break, everyone is invited to go on for “end of term” drinks. Let’s hope it might be warm enough to sit out in a beer garden!


July’s guest speaker will be Liz Barnes, an Envoca director, and she’ll be exploring how you can make your employer brand work for your business.

Here’s what Liz has to say about the session:

Is your company really such a ‘great place to work?’ And why should people believe you?

Models, methods and measurement tools to help you build a powerful employer brand.

With talent shortages and discerning, hyper informed job applicants you’ll know just how important it is to ‘market’ your company as an employer.

If you want to attract and retain the best staff you’ll need a strong, resilient Employer Brand.

You’ll need to know how to ‘measure what really matters’ to your staff with your employee surveys and build this into your employer value proposition.

And, it’s not just important to employees and management – a strong Employee Brand is now an important asset for shareholders and can have a powerful impact on your reputation with customers.

But what does a good Employer Brand look like and how is it achieved?

In this interactive session you’ll discover and debate:For web

  • What’s all the fuss about the Employer Brand? Trends and new paradigms
  • The benefits of having a strong Employer Value Proposition
  • Who owns the Employer Brand? And who cares?!
  • Measure what matters – using employee surveys to find the key determinants of a strong employer proposition.
  • Why marketing tools, techniques and expertise help build the Employer Brand
  • What might hinder Employer Branding?
  • The marketing tools you’ll need – reputation management, differentiation, positioning, identity and brand development, communications strategy and tools, research, feedback
  • Desired behaviours and practical ways that you can encourage staff to ‘live the brand’
  • Employer Branding – are you ready? A checklist to keep you on track

Round Table Discussion and Debate

We’ll have some concepts, frameworks and ideas provided by our speaker and then we’ll share our ideas around some specific questions – ready to debate the how’s, why’s, who’s, when’s and what’s of Employer Branding and how you can make it work for you.


1 Gloucester Place,


Events are free for members. Membership costs £25 per year. Current members of the HR Digital Media Group include iCrossing, Brandwatch and Nvisage.

Members can book a place at the meeting by calling Caroline Morris on 01273 692888 or email caroline@wiredsussex.com or kat@ms-solicitors.co.uk.

To join the HR Digital Media Group or for more information contact Kat Smith on 01273 609911 or email kat@ms-solicitors.co.uk.


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