Envoca offer a wide range of marketing and management training services, from in-house visits to courses at our fantastic training venue in London Victoria. But what makes up a typical working day in the engine room of Envoca? Social Media Marketing Assistant Fred Stanley reveals all in the first of our ‘A Day in the Life’ blog posts.
One of my first responsibilities when I arrive at the office every morning is to make sure that the company’s social media schedule is filled up and ready to fire. The tool I use to make sure this is achieved is Bufferapp, an extremely useful scheduling app that enables me to view all of Envoca’s social media accounts and what they’re due to publish in the future. I can also analyse how well previous social media posts have performed, for example retweets and favourites on Twitter, which educates me on what type of content works well on each different social media platform. Buffer also produce their own unique content, and often I’ll find that some of their articles are good enough to merit being placed on the Envoca buffer themselves.
Envoca’s training courses receive great interest and are run by our training team headed by Liz Barnes, whose extensive experience within marketing is an exceptionally good source of information for all the staff here. In order to spread the word about our range of products it is my responsibility to not only promote them via social media but through email marketing campaigns as well. The company uses Adestra to manage its email marketing campaigns and I have to say they do a fantastic job of making it simple for anyone to learn how to conduct a successful campaign. It’s crucial that both the HTML and text versions of any given email are correct so it’s up to me to ensure that there are no glitches in that department, which requires firing off test emails and double checking both the text and photos used in any given email. Once I’m confident that the email is error free all that’s left to do is attach an appropriate mailing list, and off it goes!
Keeping the buffer up to date and conducting email marketing campaigns will usually take up most of a working day for me at Envoca – however it’s important that while completing these tasks I’m still on the ball with regards to our social media accounts. Perhaps somebody has sent the company a message on LinkedIn, or we’ve acquired a new Twitter follower. All of this traffic requires monitoring and it’s up to me to report back to the team with all of this information so we can discuss social media trends and what we’re going to do to either encourage current patterns to continue or what we need to do to change our fortunes on social media. If we’re getting plenty of favourites on Twitter but no retweets it’s important we find out why, and what we can do to get those crucial retweets and expand our reach. One tool that we might use to analyse these trends is Twitonomy, which produces detailed graphics showing how many followers, retweets and favourites our account has generated over a certain time period. It also shows our most ‘influential’ followers and their potential reach, helping us to target the right audience that will hopefully get us noticed in the vast world of social media.
© 2013 Envoca