The first thing anyone sees when they read an article is the headline. A good one can persuade the reader to carry on reading the article, while a bad one can turn someone away from a perfectly good piece of writing. Here are a few tips to help you improve your headline writing and get that crucial first sentence right.
The last thing a reader wants to do when scanning a story is try to work out what the article is actually about. There are a couple of things you can do to make their experience as quick and painless as possible, getting the subject of your piece across in the process:
Tailor your headline to suit the audience that you are writing for. Don’t be afraid to make the headline a question if your readers are seeking your advice, or even a list such as “5 ways to improve your blog”. Do’s and Don’ts are also acceptable. A good headline often appeals to your reader’s emotions and persuades them that reading your article is something that will benefit them. Here are a few more examples of good, positive headlines:
“Turn Your Passion for Marketing into a Successful Business”
“Train Your Staff to Improve Their Output”
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