A landing page is where clients are directed after a click and is specifically designed to provide information that the customer was looking for. It is ‘hidden’ from normal view and isn’t part of your company’s main website, so it cannot be navigated to.
When a potential customer arrives at your landing page you have the opportunity to engage them further or even convince them to buy your product. By including a stand out ‘call-to-action’ button, for example an e-mail sign up or ‘buy now’ link, you stand an excellent chance of increasing your conversion rate.
Even though your landing page might not be accessible from your main website it should still mimic your main site’s style, including the font, colour code and overall design. Just because it isn’t part of the core website doesn’t mean it should look any different.
There is compelling evidence to show that landing pages have a MUCH higher conversion rate than moving people to a standard website form (they navigate away). Give your company the best chance possible of succeeding and create your landing page today.
© 2013 Envoca