As I’m sure you’re aware, the internet is a vast and almost endless territory, which is one of its key strengths as it contains an almost unfathomable amount of information. If you want to learn about a subject or if you want a question answered, the chances are the internet will have the material you’re looking for. However this strength can also frustrate at times, as useful and relevant information can be lost amongst an array of articles “clogging up” the internet. However there are ways to bypass internet waste and drown out the noise. If you want to be able to curate your own content and find the information that you want to see, look no further than Envoca’s guide to Content Curation: How to Find Suitable and Relevant Online Content.
The average life of a tweet is supposedly just six seconds long, so trawling back through your timeline to find an interesting tweet can be an arduous and somewhat impossible task at times. However if you want to research a specific subject or find a tweet you saw a couple of days ago then the hashtag can be your best friend. Hashtags essentially categorise tweets and as a search filter they’re by far the best way to go about sifting through material on Twitter. Don’t forget to use hashtags in your own tweets to make sure they can be found by yourself and others!
TweetDeck is a fantastic tool for separating all of your Twitter contacts into manageable lists, which can be useful if you follow more than 1,000 people or operate a business Twitter account where you’re required to monitor a large amount of activity. The ‘list’ function enables you to categorise the people you follow and still read their tweets – in essence creating a mini timeline. If you’re only interested in what work colleagues have to say then you can go ahead and put them all under one list. Likewise if you want to see what a group of local journalists are reporting on you can keep all of their tweets together. Lists are a great way of being able to drown out noise on Twitter without having to either unfollow people you’d rather keep in contact with or scrolling through hundreds of unrelated tweets.
LinkedIn may not have as active a newsfeed as Twitter, but that doesn’t mean you still can’t grab interesting and informative content from it. However rather than force you to wade through countless uninteresting status updates and work anniversary reminders LinkedIn has created the incredibly useful “Pulse” content curator, which appears at the top of your newsfeed. Pulse tailors the content it shows you to what it thinks you’ll want to read, so if you show an interest in marketing, for example, you’ll see plenty of articles on that subject. One tip to make sure you make the most of Pulse: complete your LinkedIn profile. This includes listing your skills and interests, plus detailing your previous employment roles. The more LinkedIn can see about you, the more relevant content Pulse will be able to dig up.
Bufferapp’s main function is its scheduling tool, where you can line up content to be posted across a range of social media sites at a set time across a number of days. However Buffer is also an extremely useful place to find content that you either want to read yourself or would like to redistribute to a wider audience. Much like Pulse on LinkedIn, Buffer analyses your previous posts and recommends content based on your social media history. Additionally, Buffer categorises useful content and articles that they themselves think might be of use to anyone who uses their service. There’s a lifestyle category, a marketing category, a business category and many more besides. So if you’re looking for an article in one specific area Buffer can help make your life that much easier.
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